Lida Citroen, Brand Development Expert
I was recently described as the “branding babe of the universe,” but I’ll take “brand marketing pro passionate about authenticity, marketing effectiveness and relevancy.” Much of the work I do involves building brands online, and the social media/social networking space is my playground.
I work with executive clients to develop strong personal brands that are unique and compelling, then targeting that brand at an audience that will find them relevant. These are individuals who, for some reason, are finding their reputations not lining up with how they desire to be seen/known/valued. That’s where I come in. We uncover their current brand, identify a desired brand and go to work putting together a marketing strategy to build their reputation.
My work allows me to speak to large groups across the US, helping others learn how to unleash and market their distinct brands. I am passionate about helping others — in large forums, small groups and workshops — learn how to take control of their brand.
Learn more about me and my company at www.LIDA360.com and my new site www.BrandMeToday.com.
You can also contact me at Lida@LIDA360.com.
